Consolidation and Growth

In the 1990s, Les Roches hotel management school consolidated its position as one of the world’s top hotel management schools and grew steadily year on year to reach around 500 students by 1999.

In 1991, it was the first hotel school in Switzerland to be given accreditation by the Technical and Vocational Council of the New England Association of Schools and Colleges, in recognition of the high standard of practical training that the school offered.

At the beginning of the 1990s, the Clivaz brothers, in their indefatigable entrepreneurial spirit, saw that the future of hospitality education would be as global as the industry itself. As a result, in 1995, they founded their first international campus, located in Marbella, Spain and gave it the name the Swiss School of Hotel Management and Tourism in Spain.


The rise of emerging markets

In the mid-1990s, North America and Europe accounted for 79 per cent of world tourism.  But by the end of the 1990s, Asia–Pacific, the Middle East and Africa became the leading regions and OECD countries saw their international arrivals decline strongly (source: ILO).

The rise of sustainable tourism

In the early 1990s, the sustainable tourism movement began to take off, in part due to the establishment of the International Ecotourism Society (TIES) in 1990, and the 1992 United Nations Rio Earth Summit.  Cultural tourism also rose in popularity.

Historical Timeline



Accredited by Technical and Vocational Council of the New England Association of Schools and Colleges


Swiss School of Hotel Management and Tourism founded in Marbella, Spain



New campus opens in Marbella and the name changes to Les Roches Marbella International School of Hotel Management

Visit Les Roches Marbella website


Les Roches issued its first degree: Bachelor of Science (BSc) in International Hospitality Management

Next Decade : The 2000s

Les Roches Hotel Management School underwent significant changes during the millennial decade.  In 2000, Sylvan International Universities bought the school and Les Roches became the Hospitality Center of Excellence for Sylvan International Universities.  Sylvan itself became Laureate Education Inc. in May 2004.