Image
Top
Navigation

2000s

Vision and Expansion

Les Roches Hotel Management School underwent significant changes during the millennial decade.  In 2000, Sylvan International Universities bought the school and Les Roches became the Hospitality Center of Excellence for Sylvan International Universities. Sylvan itself became Laureate Education Inc. in May 2004.

Once again, Les Roches changed its name. It became ‘Les Roches International School of Hotel Management’ to better reflect its global student body and educational approach.

In order to distinguish itself from the growing number of hospitality schools and the demand for ever-higher levels of expertise from hospitality graduates, Les Roches expanded its hospitality management degrees. It offered postgraduate diplomas in hotel management, a range of bachelor degrees in hospitality management and introduced its first MBA in Hospitality Management, with specializations in Finance or Marketing, through the Universidad Europea de Madrid (UEM).

It also formed a partnership with Jin Jiang International Hotels to open Les Roches Jin Jiang in Shanghai, China. This would meet the growing need for quality Swiss hospitality education within China and give foreign students the chance to develop Chinese relevant cultural, language and business skills.  In addition, the Royal Academy of Culinary Arts, in Amman, Jordan, joined Les Roches family as an affiliated institution.

The caliber of its hospitality management programs began to be recognized officially by industry experts. In 2007, for the first time, Les Roches was ranked among the top three hospitality management schools in the world for an international career (TNS Global Survey 2007).

Laureate International Universities is a network which uses shared services to provide a superior university experience for full-time and working-adult students worldwide through its leading international network of accredited campus-based and online universities. Currently, LIU has a presence in 27 countries and serves more than 900,000 students worldwide with 75 accredited institutions in North America, Latin America, Europe, Asia, Africa, and the Middle East.

With the speeding up of globalization and the fall in the relative cost of travel, the number of international tourist arrivals have increased at an exponential rate since in the 2000s (source: ILO, WTTC).

1950:  25 million

1980: 277 million

1990: 438 million

2000: 684 million

2010: 940 million

By 2023: 6 billion forecast

By 2030: 8 billion forecast

Historical Timeline

2000

Les Roches launches a Bachelor of Business Administration (BBA) in Hospitality

2000

Clivaz brothers sell Les Roches to Sylvan International Universities

2004

lrjj-main_building

Les Roches Jin Jiang founded

Visit Les Roches Jin Jiang website

2005

Les Roches is granted university-level accreditation for its degree courses by CIHE (Commission on Institutes for Higher Education) at NEASC

2006

Crans_Montana-58-Edit

Les Roches expands facilities with four extra buildings to accommodate additional students in fully-equipped apartments

2007

New facilities, new name: Les Roches opens a new and modern library complex, auditorium and specially-designed front office and rooms division laboratory.

It changes its name from Les Roches Swiss Hotel Association School of Hotel Management to “Les Roches International School of Hotel Management”

LR_Logo_switzerland

2007

Les Roches ranks among the top three hospitality management schools in the world for an international career (TNS Global Survey 2007)

2008

SANYO DIGITAL CAMERA

The Royal Academy of Culinary Arts opens as a branch campus in Jordan

Visit RACA website

2009

LRB_campus_external-4187

Campus undergoes important renovations: a new wing of classrooms, a new terrace, a soccer field, and the new residential buildings – Peter’s Farm 3 and 4

Next Decade : The 2010s

This decade has seen Les Roches continue to build on its rich heritage of multiculturalism and entrepreneurship.

It has been – so far – a decade of growth, success and recognition.